Back in 1993 it was a different time on the South Jersey public golf scene.

There were nice "local courses" like Brigantine, Avalon, Atlantis and Mays Landing. Nice golf, to be sure, but not extremely special.

Then owner Roger Hansen unveiled the brand spanking new, upscale, Blue Heron Pines. The new kid on the block was met with great reviews. The Stephen Kay design was challenging and a whole lot of fun.

In the world of golf equipment, it's all about getting "the buzz".

Manufacturers spend millions of dollars to get that buzz, paying large endorsement contracts to PGA Tour professionals to play their equipment, wear their logos and make special appearances pushing product.

Endorsements help sales, and with more sales come more endorsements.